In this episode, Bobby is joined by his Stitch team, Ross Jordheim (Lead CDP Architect) and Bri Jones (Director of Marketing) to share an analogy of how — when looking under the hood at martech stacks — data should be used as the fuel that powers the car, and what to consider when evaluating different features and functions of martech, much like you would when buying a car.
About Under The Hood
Under The Hood is a marketing podcast where we take a look under the hood at how top marketers are powering their customer experiences using marketing technology.
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Meet the Stitch Speakers.
Bri Jones is the VP of Marketing at Stitch who collects and amplifies the stories, successes, and lessons from the brands Stitch works with — helping clients learn from each other as they grow. She’s 3x Braze Certified and the co-founder of Indy Marketers, a nonprofit shining a spotlight on marketing talent across Indianapolis. Connect with her on LinkedIn.
Bobby Tichy is the co-founder and Chief Solutions Officer at Stitch, bringing over 15 years of deep expertise across the martech landscape. He’s 8x Braze Certified and holds additional certifications in Marketo and Salesforce. Connect with him on LinkedIn.
