Forge 2026
Master the craft of customer engagement
Join us in Las Vegas
Stitch is a Diamond Sponsor
We’re bringing the Stitch POV to marketing leaders in an even bigger way this year as a Diamond sponsor at Forge 2026.
Ready to learn how top marketers are driving measurable growth through smarter campaign operations with Stitch and Braze? Come find us at our lounge in Engagement Expo — and keep scrolling for information to learn what else we have planned.
Sessions you won’t want to miss: Team Stitch
Reply YES to Revenue: How Exact Sciences Increased Conversions 6x with 2-Way SMS
SMS is one of the most underutilized channels in a marketer’s toolkit—not because brands don’t want it, but because they struggle to design experiences that are strategic, compliant, and scalable. In this session, we unpack how Exact Sciences transformed a fragmented reorder journey into a conversational experience using Braze. Plus, how the solution began linear, but evolved through MMS, RCS, and future agentic conversation experiences. You’ll leave with practical frameworks for strategy, execution, and measurement—plus a blueprint for turning text messages into measurable business outcomes.
Paige Schaeffer
Associate Director, Experience Product Management
Brett Billups
Director, Consulting
Team Behind the Tech: How Purina Built an Operating Model to Run Braze at Scale
What does it take to build a CRM function that actually scales? Not just more headcount or more tools — but the right operating model to move fast, grow across brands, and keep owned channels at the center of how you engage customers.
In this session, Sarah Lands Ramrup, the CRM Strategy & Personalization Lead at Purina, shares how Purina evolved from a mobile-only Braze implementation to a full-platform, shared-service model running across their entire portfolio. She’ll walk through the operating structure — internal ownership, agency partnerships, and scaled execution support — that lets their team move from idea to launch faster, across gamification, personalization, email migration, and AI-assisted execution.
This session will show how marketing gets done around Braze so that brands can maximize the full value of their investments.
Sarah Lands Ramrup
Senior Manager, Enterprise CRM & Strategy Personalization
Jake Davis
Solution Lead
Braze in the Wild: Technical Solutions Built by Real Teams
Real-world marketing isn’t always like a docs page. Data is stored in different places and different ways, and isn’t always straightforward to bring it where it needs to be. In this technical marketing-focused session, we’ll look at real-world business needs from real marketing teams, and we’ll show step-by-step how they used the technical solutioning capabilities of Braze to make them happen and drive their business goals. We’ll look at how to use BrazeAI™ native features like Agent and Operator, but also how Braze can connect external tools, data, and AI solutions.
Kipp Johnson
Senior Director, AI Solutions Consutling
Ryan Wilkins
Solution Lead
Sessions you won’t want to miss: Customer Love
For Better and Worse: CMOs on What’s Shaping the Future of Customer Engagement?
It goes without saying that customer engagement is changing fast, for myriad reasons and in myriad ways. Amongst these changes is smelting of a double-edged sword—some making it easier to orchestrate a holistic engagement strategy and others making engagement (in particular for those without a holistic strategy and approach) harder than ever. What’s unchanging is customer engagement has never mattered more. In this CMO panel, marketing leaders will discuss the forces having the biggest impact on customer engagement tomorrow, the decisions they’re making in response, and what they think marketers should be preparing for now.
Valerie Kubizniak
Global Chief Marketing Officer
Morning Keynote: Great Work Doesn’t Wait for Permission
Behind every campaign you’ve ever admired is a person who decided to build it before anyone told them how. Astha Malik, Chief Business Officer at Braze, closes Forge 2026 by making the case for the marketer over the machine and why the people in this room decide what customer engagement becomes next. There’s no playbook for this moment, because it’s yours to write. Seth Matlins will then join to lead a CMO panel exploring the shifts shaping the industry today, from AI and technology to the changing customer expectations, brand, and growth. Finally, Astha will bring the “Made for This” theme full circle with a headliner panel exploring how the challenges marketers have solved, the campaigns they’ve launched, and the technologies they’ve embraced have prepared them to lead what comes next.
Thomas Ranese
Chief Marketing Officer
You’re Invited: A Private Retail Breakfast with Databricks
We’re teaming up with Databricks to host a private breakfast for retail leaders at Forge. Curious? Reach out and we’ll share the details.
Hang with Team Stitch in our Engagement Expo lounge
The Stitch lounge is built around one idea: great customer engagement is a craft — warm, intentional, and human. So we made a space that feels that way. When you need a break, come find us. We’ve got comfortable chairs, limited-edition craft fair stickers and patches, oh…and Braze experts who love talking about all things customer engagement.
Get inspired
2026 Braze Innovation Lookbook
This lookbook goes behind the scenes with marketers who are mastering their craft: the migrations, integrations, and solutions that every great program depends on. Whether you’re shoring up your foundation or scaling AI into production, it’s packed with real work, real results, and a few ideas worth stealing.
Something catch your eye? Come talk to us. We’d love to hear where your program is headed and swap notes on what’s working.