The MarTech Capability Assessment is an in-depth analysis of your current marketing tech stack and operations. The goal of the assessment is to identify opportunities to remove redundancies, improve collaboration, identify cost-saving opportunities, and drive more marketing success. The experience takes anywhere from 2-6 weeks, depending on scope.

PHASE 1

Complete a short survey

Once you fill out the form below to get started, we'll send you an email with a short survey to capture some important information we'll need to kick off. This survey should take no more than 10 minutes to complete.

PHASE 2

Client team interviews & technical evaluation

We’ll perform our deep-dive assessment into your marketing tech stack by both team interviews and performing technical evaluations where possible. We want to understand efficiencies, pain points, utilization, and overall team goals.

PHASE 3

We prepare recommendations

After performing our analysis, we’ll begin to identify opportunities to implement new tech (or retire tech), identify cost savings, and improve collaboration and efficiency.

PHASE 4

Review recommendations & next steps

We’ll share our assessment findings and recommendations with you, along with a roadmap of how to move forward.

We'll provide a comprehensive guide, personalized for you — including recommended architecture, opportunities to adopt new technology (or retire redundant technology), increase cost-savings, drive more ROI from your tech stack investment, and most importantly: drive more marketing success.

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Use your customer data more effectively

We'll evaluate if you have the data you need, and identify opportunities to more effectively activate your data across your tech stack, and your customer experience.

Remove operational inefficiencies

We will take a look under the hood at how your team operates within your tech stack, and how your tech stack works together to identify areas for increased efficiency.

Reduce technical debt

Tech stack redundancies, unused functionality, and unscalable solutions all affect ROI on tech stack investment. We help identify areas for improvement.

Maximize your resources

Teams are being asked to do more with less — meaning it’s important to squeeze the juice out of every investment you make, starting with your tech stack.

EXCLUSIVE OFFER

For Braze customers & marketers interested in learning more about Braze

As a marketing technology consultancy with a focus on Braze, we approach our Martech Capability Assessment through the lens of how Braze can help drive more impact for marketers.

For Braze customers
Want to get more out of Braze? We'll do a deep-dive analysis into your instance of Braze, along with the rest of your tech stack, to figure out what features you could be leveraging better, where you can remove redundancies, and drive more ROI from your Braze investment.

For marketers interested in learning more about Braze
Are you in the process of evaluating Braze? Whether you're wanting to displace existing technology, expand your existing capabilities, or just seeing what all is out there, we will help you understand how Braze can drive value for your business, improve tech stack ROI, and improve customer engagement.
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Drive more value out of your marketing tech stack. Sign up to begin the assessment process at no cost to you.*

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*Scoping of assessment may vary.

Martech Capability Assessment

What to expect