At Stitch, we're all about changing the way marketing gets done by leveraging best-in-class tools. By integrating Talon.One with Braze, you can elevate your loyalty and promotional strategies to new heights and drive stellar customer engagement. Amidst a crowded market of competitive tools, Talon.One and Braze have out-performed their competitors and proven that they are the market leaders for modern brands in their respective classes. Here's how this powerful combination can work for you:

1. Personalized Promotions at Scale

How: Leverage Talon.One to design targeted promotions based on specific rules, and utilize Braze to deliver these offers through personalized channels like email, push notifications, and in-app messages.

Value: Deliver tailored offers—such as unique coupon codes and discounts—based on customer behavior, segmentation, or loyalty status, driving engagement and conversion.

Example: A fashion retailer uses Talon.One to generate exclusive discount codes for customers who have browsed a specific product category but haven’t made a purchase. Braze then sends a personalized push notification: "Still thinking about those sneakers? Here’s 15% off—just for you!"

2. Automated Loyalty Program Management

How: Talon.One manages the backend of loyalty programs, tracking points, tiers, and rewards, while Braze automates customer communications regarding their loyalty status, rewards, and upcoming milestones.

Value: Reduce manual effort and keep customers informed and engaged with real-time updates on their loyalty programs and status.

Example: A coffee chain’s loyalty program runs on Talon.One, tracking points and rewards. Braze automates communications, notifying customers via email when they’ve earned a free drink: "Congrats! Your next coffee is on us. Redeem in-store or via our app."

3. Dynamic Customer Segmentation for Promotions

How: Utilize Braze’s dynamic segmentation tools to group customers based on various behavioral triggers, and apply Talon.One's specific promotion rules to each segment.

Value: Deliver more relevant and effective promotions to segmented audiences, enhancing conversion rates and the overall customer experience.

Example: A subscription box service uses Braze to segment customers who have canceled their subscriptions. Talon.One applies a special reactivation offer for this group, and Braze sends a targeted SMS: "We miss you! Restart your subscription today and enjoy 20% off your next box."

4. Real-Time Offer Delivery Based on Customer Behavior

How: Implement Talon.One’s real-time promotion logic to trigger personalized offers, and have Braze instantly deliver these offers through the appropriate channel based on customer actions.

Value: Provide timely, personalized offers that increase the likelihood of redemption and further engagement.

Example: A food delivery app detects when a customer abandons their cart at checkout. Talon.One triggers a 10% discount, and Braze instantly sends an in-app message: "Still craving sushi? Complete your order now and enjoy 10% off!"

5. In-Depth Loyalty Analytics & Reporting

How: Talon.One tracks promotion and loyalty program performance, while Braze captures engagement metrics across channels.

Value: Gain a comprehensive view of how loyalty programs and promotions drive engagement, purchases, and customer retention, enabling better decision-making and optimization.

Example: A gaming company integrates Talon.One to track in-game reward redemptions and Braze to monitor engagement metrics. Insights reveal that players engage more when rewards are offered after three sessions, leading to an optimized reward structure.

6. Referral Program Integration

How: Manage referral programs with Talon.One by issuing referral codes and tracking referrals, while Braze facilitates communication with both referrers and referees through personalized, automated messages.

Value: Boost referral program participation and drive new customer acquisition while keeping existing customers engaged.

Example: A meal-kit delivery service uses Talon.One to generate unique referral codes for customers. Braze automates messaging, reminding both the referrer and referee about their rewards: "Your friend just signed up! You’ve earned $10 off your next box."

7. Cross-Channel Promotion Delivery

How: Create complex promotions with Talon.One’s engine, and have Braze deliver these offers across multiple channels, including SMS, email, in-app, and push notifications.

Value: Ensure customers receive consistent promotion messages across all their preferred channels, enhancing conversion opportunities.

Example: A beauty brand launches a seasonal sale and uses Talon.One to create tiered discounts. Braze ensures customers receive the promo via email, SMS, and push notifications, maximizing visibility: "Winter Glow Sale! 20% off all skincare. Tap to shop now."

8. A/B Testing of Promotions

How: Use Braze’s A/B testing tools to evaluate different promotion types created in Talon.One and determine which offers perform better across customer segments.

Value: Continuously optimize promotions and loyalty offers based on real-time data to deliver the most effective campaigns.

Example: A streaming service tests two promotions: 50% off the first month vs. a free one-month trial. Talon.One powers the offers, while Braze tracks which drives more sign-ups. The free trial wins and becomes the default offer.

9. Reward Redemption & Notification Automation

How: Track customer eligibility for rewards with Talon.One, and have Braze automatically notify them when they’ve earned a reward or are close to earning one.

Value: Keep customers engaged and incentivize ongoing interaction with proactive communication about rewards.

Example: A hotel chain rewards loyal customers with a free night after five stays. Talon.One tracks eligibility, and Braze sends an automated email: "You’ve unlocked a free night! Book your stay now and enjoy your well-earned reward."

10. Enhanced Customer Journeys

How: With Talon.One managing promotions and Braze handling customer journey orchestration, create highly personalized, end-to-end experiences that include promotional triggers at key stages.

Value: Develop cohesive and engaging customer journeys that increase satisfaction and loyalty.

Example: An online travel agency uses Talon.One to offer a discount on rental cars when a customer books a flight. Braze orchestrates the journey, sending a follow-up email: "Your trip is booked! Need a rental car? Enjoy 15% off with this exclusive offer."

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TLDR; Braze & Talon.One are best-in-class at providing:

• Personalization at Scale: Deliver highly personalized promotions based on customer behavior, preferences, and loyalty status.
• Efficiency: Automate the delivery of complex loyalty and promotional messages, reducing manual work while ensuring consistent and timely communication.
• Optimization: Leverage deep analytics to track and refine the effectiveness of promotions and loyalty programs, driving better results over time.

Want to better understand how your marketing team could be best leveraging these platforms? Stitch can help provide strategy and best practices like the above that are tailored to your industry and use cases. Let’s chat. 

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