In this Braze Innovation Series session, the Stitch team explores the rapidly evolving landscape of AI tools in Braze — focusing on what’s available today, how it actually works, and where it can meaningfully improve customer experiences. From a broad overview of Braze’s AI capabilities to a deep dive into the newly released Agent Console, we unpack how teams can start using AI in practical, production-ready ways.
You’ll learn about:
- The full suite of features that make up BrazeAI™, with a high-level overview of where each tool fits and where to focus if you’re just getting started with AI
- Agent Console: what it is, how to get started, and high-impact use cases that focus on enhancing your existing marketing strategies and workflows
- Designing and implementing AI-powered experiences with Agent Console, including how to embed agents in a Canvas or Catalog and leverage them for more dynamic, real-time interactions.
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Throughout the session, we share practical guidance, implementation considerations, and lessons learned from applying these tools in real client environments. If you’re looking to better understand BrazeAI™ and start using Agent Console in a way that’s grounded, strategic, and easily attainable, this session is a great place to start.
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