The ability to deliver creative, data-driven campaigns at scale — and at speed — is one of the most significant competitive advantages a brand can have today.
Brands that can activate big ideas quickly stay culturally relevant, respond to real-time trends, and engage customers in the moments that truly matter.
And teams that have cracked the code on CRM and creative collaboration? They’re consistently producing higher-impact campaigns that are more personalized, more timely, and more effective.
But let’s be honest — getting there isn’t easy.
❌ Disconnected teams
❌ Unclear direction
❌ Misaligned expectations
These are the everyday obstacles that slow down the campaign process and hold back big ideas.That’s why we created our Very Comprehensive Guide ™️ for “How CRM & Creative Teams Can Become BFFs” — packed with actionable strategies, tools, and process hacks to help your teams streamline the way they work together and bring better ideas to life, faster.
Whether you’re on the CRM side, the creative side, or somewhere in between — this guide is your playbook for unlocking better performance and better collaboration.
Meet the authors
Kelly Smith is a Marketing Strategist at Stitch who helps clients unlock the full potential of Braze through lifecycle segmentation, channel optimization, and messaging strategy and testing. She’s a Braze Certified Marketer, Practitioner, and Digital Strategist. Connect with her on LinkedIn.
Rachel Gilliam is a Senior Client Partner at Stitch who helps clients connect the dots between their business goals and the right strategy, technology, and team to get there. Her ultimate goal is turning strong delivery into long-term growth. She holds 11 Braze certifications spanning strategy, development, AI, deliverability, and more. Connect with her on LinkedIn.
DeeDee Flagg is an Associate Principal Technical Producer at Stitch — a relentlessly curious creative technologist who turns big ideas into smart, beautifully designed experiences, usually by asking “Okay, but can I code this?” She holds Braze Certified Practitioner, Braze Certified Marketer, and Braze Customer Engagement Skills Badge certifications. Connect with her on LinkedIn.
Vinca Swanson is a Senior Technical Producer at Stitch specializing in HTML/CSS and Braze Liquid across Braze’s multi-channel platform. Her work spans Creative Design Systems from design to development, dynamic content implementation, and large-scale migrations. She holds Braze Certified Practitioner and Marketing Specialist certifications, plus Skills Badges in Email Deliverability, Push Fundamentals, and Data Essentials. When she’s not in the code, she’s out riding her own Ural motorcycle — and yes, she’s Sawyer certified. Connect with her on LinkedIn.
Lauren Macdonald is a Digital Designer at Stitch who designs high-performing lifecycle and CRM experiences across email, in-app messages, landing pages, and more. She combines strong strategic thinking with a knack for building dynamic, personalized systems that scale. She holds a UX: Journey Mapping certification and is working toward her Braze Practitioner and Marketing Specialist certifications. She is a UK dual citizen and dog mom to two rescue pups. Connect with her on LinkedIn.
Erica Spivek is a Client Partner at Stitch who serves as the connective tissue between client goals and Stitch’s capabilities — identifying opportunities, building trust, and making sure the right strategy, people, and technology are in place to drive long-term growth. She’s 6x Braze Certified. Connect with her on LinkedIn.
Andre Whittaker is a Digital Designer at Stitch and a visual storyteller who creates and enhances brands through high-quality graphic design, motion design, and cinematography. He brings together digital art and design to help clients accomplish real business goals. Connect with him on LinkedIn.
Bri Jones is the VP of Marketing at Stitch who collects and amplifies the stories, successes, and lessons from the brands Stitch works with — helping clients learn from each other as they grow. She’s 3x Braze Certified and the co-founder of Indy Marketers, a nonprofit shining a spotlight on marketing talent across Indianapolis. Connect with her on LinkedIn.
