The marketing-native Databricks partner is helping enterprises turn data infrastructure into marketing performance.
Databricks Data + AI Summit — June 16, 2026 — Stitch today announced it has been named a launch partner for Databricks CustomerLake — a new, agentic Customer Data Platform (CDP), unveiled today at the Data + AI Summit in San Francisco.
This marks the natural next step in the work Stitch has been doing alongside enterprise customers for years — helping them build the data foundation that modern marketing demands. That customer work made one thing clear: the market needed exactly this.
A Different Bet on Where Marketing Was Going
The modern marketing stack has always required two things to work in concert: a place where customer data lives, governed and trusted, and a place where it gets activated into real customer experiences. Platforms like Braze have redefined what’s possible on the activation side, delivering personalized, real-time engagement across every channel a customer touches. But the data foundation underneath has remained the harder problem. Stitch made an early bet that the most durable marketing infrastructure would be built inside the data platform itself — where customer intelligence is complete, governed, and available to every system and team that needs it. CustomerLake is what that looks like when Databricks builds it natively.
That conviction shaped how Stitch built its Databricks practice — with marketing use cases, marketing teams, and marketing outcomes as the organizing principle from day one. It led to work with enterprise customers across healthcare, media and entertainment, retail, and B2B2C — helping them build the data infrastructure required to power modern customer engagement programs. This focus is also why Stitch was named a CustomerLake launch partner.
“We’ve believed for a long time that the modern marketing stack doesn’t start with a campaign tool — it starts with the data,” said Michael Burton, CEO and co-founder of Stitch. “CustomerLake is Databricks making that argument official. We’ve spent years working alongside enterprise brands to build this kind of foundation — and that work gave us deep conviction about where the category was going. CustomerLake represents a major step forward in making this architecture real at enterprise scale, and we’re proud to be a launch partner helping customers activate it from day one.”
“When we look at what CustomerLake makes possible for our customers, it reframes what we thought the ceiling was,” said Bobby Tichy, chief solutions officer and co-founder of Stitch. “We’re not talking about marginal improvements — we’re talking about a fundamentally different way of working. The enterprises that figure out how to build their marketing operations on top of their data infrastructure are going to have an advantage that’s very hard to replicate. That’s what we’re here to help them build.”
Joining the Databricks Partner Ecosystem
Partners like Stitch are central to making CustomerLake’s promise real for enterprise customers.
“Despite a decade of innovation in data platforms and AI, turning customer data into business value remains one of the hardest challenges for enterprises,” said Tasso Argyros, VP Engineering at Databricks. “CDPs helped establish the importance of unified customer data, but the AI era requires a new approach — one where customer intelligence is built directly into the governed data foundation and agents help transform raw customer data into business-ready insights, decisions, and experiences. Our launch of CustomerLake brings this Agentic CDP vision to life, helping marketing teams finally unlock 1:1 personalized customer engagement at scale.”
That vision depends on a partner ecosystem that can meet customers where they are — across the tools, workflows, and data systems they’ve already built. It’s why Databricks designed CustomerLake to be open from day one.
“Our customers are asking for simple and scalable ways to combine and activate otherwise siloed customer data into personalized, intelligent experiences alongside the myriad of tools they already use,” said Stephen Orban, SVP Product Partnerships and Ecosystem at Databricks. “Databricks has always been built on openness and customer choice, and partners have a significant opportunity to integrate directly with CustomerLake to meet customers where their data and agents already live and deliver the next generation of marketing solutions on a unified foundation.”
What Stitch and CustomerLake Deliver Together
- Customer profiles that are complete, governed, and ready to act on — Unified customer profiles built directly on the data foundation, eliminating silos, excessive cost, and data movement while ensuring IT governance
- Marketing teams that can move without waiting on data teams — Agent-first interfaces that let marketers build audiences, activate campaigns, and test experiences without ad hoc data requests
- Campaigns that adapt in real time, not in the next sprint — Agentic next-best-action, channel recommendations, and campaign optimization that replace manual decisioning with real-time, data-driven execution
- One foundation instead of five tools doing the same job — A single, governed foundation that works with the identity, enrichment, activation, and measurement tools enterprises already use
About Stitch
Stitch builds the marketing operating infrastructure that helps enterprise brands turn their data into customer engagement at scale. With deep expertise across Databricks, Braze, and the broader enterprise martech ecosystem, Stitch helps marketing and data teams design, build, and operate the systems that power modern customer engagement programs. Learn more at stitch.cx.
MEDIA CONTACT:
Bri Jones
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