‍Stephen Rosenfeld named Chief Technology Officer to lead Marketing Innovation Practice as Stitch advances AI-driven marketing innovations and expands Stitch’s portfolio of bespoke solutions that accelerate campaign processes and expand use cases of marketers’ existing tech stacks. 

February 4th, 2025 (Indianapolis)—Stitch, a marketing technology services company, announced the formal launch of its Marketing Innovation practice, a bold step toward redefining how brands execute customer engagement. This new initiative, driven by the rapid evolution of AI, is designed to help brands rethink marketing execution, move faster, and maximize the impact of their technology investments.

To spearhead this effort, Stitch has promoted Stephen Rosenfeld to Chief Technology Officer. In this role, Rosenfeld will lead the development of cutting-edge solutions that empower marketers to operate with greater agility and implement more creative customer engagement solutions. 

“We’ve always believed that marketing teams can achieve more when they have the right tools and processes in place,” said Michael Burton, CEO and co-founder of Stitch. “With AI transforming the landscape faster than ever, our Marketing Innovation practice ensures brands aren’t just keeping up but leading the charge.”

The urgency for brands to modernize their marketing operations has never been greater. As AI accelerates campaign workflows and customer expectations rise, Stitch’s Marketing Innovation practice is focused on helping brands fully harness the potential of their technology ecosystems.

“Too often, marketers are forced to work around the limitations of their tech stack rather than leveraging it to its full potential,” said Bobby Tichy, chief solution officer and co-founder of Stitch. “Our mission has always been to disrupt how the work of marketing gets done, and this practice is our next big step in delivering on that promise.”

Already, Stitch’s innovation efforts are driving tangible results. The company has developed real-time offer solutions that enable brands to personalize promotions at scale, implemented a solution that allows Braze users to expand beyond traditional messaging channels, and leveraged AI to significantly reduce the time required to launch campaigns. These early wins highlight Stitch’s ability to bring practical, high-impact innovations to the marketing world.

With the launch of this practice, Stitch is doubling down on its commitment to helping brands move faster, execute smarter, and unlock new possibilities with their marketing technology.

The company is primarily focused on helping marketers who use Braze, a leading customer engagement platform, and has recently launched a partnership with Talon.One, a premier loyalty and promotions platform and a top integration partner with Braze. 

“The things we’ve already been able to help marketers do with Braze are absolutely remarkable,” shared Rosenfeld, newly-minted chief technology officer at Stitch. “Innovation has been woven into the Stitch DNA since day one, but I’m thrilled to see us double down on our mission to redefine how the work of marketing gets done and to be able to more rapidly introduce new ways marketers can leverage AI to move faster and drive more impact from their customer engagement programs.” 

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About Stitch

Stitch is a marketing technology services company that is redefining how the work of marketing gets done. With Braze at the center, Stitch helps drive outcomes such as increased customer engagement, faster time-to-market, more efficient campaign operations, helping brands expand into new channels, and improved personalization. Learn more at stitch.cx.

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