Your go-to playbook for switching platforms — without losing momentum.
Let’s face it: moving off a legacy marketing cloud isn’t just about picking a new platform. It’s about future-proofing your marketing, and doing it in a way that doesn’t blow up your roadmap.
- You’ve got critical sends that can’t go dark.
- A team already stretched thin.
- And a tech stack that’s… let’s call it “complicated.”
That’s where this guide comes in.
Meet our Braze Migration Guide — your comprehensive playbook for navigating the move to Braze without disruption.
We’ve distilled everything we’ve learned from leading brands through this journey into one actionable resource.
Inside, you’ll find:
- A 4-stage migration framework (inspired by our “Zero Disruption Migration” methodology)
- Tactical how-to’s for inventory, planning, and implementation
- Common pitfalls (and how to avoid them)
- Ready-to-use checklists, templates, and project plans
Whether you’re in the early stages of evaluation or already elbows-deep in your migration plan, this guide gives you the clarity, confidence, and tools to make the move to Braze — and make it count.
Let’s do this.
Meet the authors.
Ryan Wilkins is a Solution Lead at Stitch who helps brands migrate to and get the most out of Braze. He’s 4x Braze Certified and a multi-time speaker at conferences including Forge, Dreamforce, and Connections. When he’s not in the weeds of MarTech, he’s out on his bike. Connect with him on LinkedIn.
Nick Burggraf is a Solution Lead at Stitch who helps marketing, loyalty, and CRM teams rethink the campaign process from the ground up — from data strategy all the way through deployment and reporting. He holds 11 certifications across Braze and Salesforce, spanning development, strategy, AI, email deliverability, and mobile SDKs. If he weren’t doing this, he’d be farming. Connect with him on LinkedIn.
Jake Davis is a Solution Lead at Stitch who helps brands get the most out of their martech investments by connecting strategy, technology, and execution. He works with clients to design and implement scalable solutions, align teams around a shared vision, and turn complex marketing goals into programs that actually deliver results. He holds 15 certifications across Braze and Salesforce. Connect with him on LinkedIn.
Emily Landgraf is Stitch’s Solution Marketing Lead, focused on telling the stories behind how marketers use Braze and Databricks to connect with their customers. She works across teams to translate real implementations and innovations into content other marketers can actually learn from. She holds 7 Braze certifications spanning strategy, deliverability, AI, and sales. Outside of work, she’s an amateur barista and avid baker — and if you’re lucky, she might show up to the Indianapolis office with a loaf of her famous sourdough. Connect with her on LinkedIn.
