AI marketing tools are software applications that use machine learning, generative models, or autonomous agents to create, optimize and personalize marketing work. The best AI marketing tools for any given team depend on the job. Some handle a single task, like generating copy or resizing creative. Others optimize beyond a single workflow like experimenting and analyzing customer behavior.
These tools matter because they can help organizations scale, by handling millions of data points in a way that wouldn’t be possible manually. This can lead to lower acquisition costs, less hours spent on repetitive tasks and campaigns that have more accuracy because they run on data, not guesswork.
Benefits of AI marketing solutions
The benefits of integrating AI marketing solutions can be achieved in mere weeks, some sooner than others.
Fewer people in the approval chain: Marketing teams can lose time waiting for setups, like waiting for a developer to build a variant, an analyst to pull a segment, or the legal team to fact check a claim. AI tools for marketing shorten the wait by building in rules and manual checkpoints to speed up the process.
Cost savings on agentic work: Running agents across repetitive tasks can be financially beneficial, as the amount of time and effort can be reduced while also leaving team members free to work on higher level jobs that need their human touch. As models get more efficient, savings grow.
Better retention rates: With predictive models, like Braze Predictive Churn, you can score customers on future behavior, so intervention can happen before someone leaves. Go one step further with AI decisioning and you can build true 1:1 relationships that don’t just predict, they drive engagement.
Works with existing set-ups: You don’t need to reinvent the wheel. Most AI tools are adaptable so you can integrate them with your existing tech stack. You can also use campaigns you already have in place. AI marketing solutions will help you acquire increasingly accurate data across a wider set of data points to help optimize and improve those campaigns.
Personalize at scale: Individual-level AI decisioning tailors the message, offer and timing to real behavior on a 1:1 basis. That means your customer base can grow without reducing relevancy.
How to choose the best AI marketing software
Different tools have different features and so a side-by-side comparison isn’t always a good way to choose the best AI marketing tool for your needs. A set of criteria can help narrow a bunch of plausible options to a shortlist for demos. Here are the questions to ask:
- Can the tool unify your data?
If data is siloed, the experience a customer receives will be fragmented. Look for a system that can read and unify all your data into a single customer profile.
- Does the AI make decisions AND execute them?
A tool that makes a decision AND executes it is quicker than one that doesn’t. Look for a tool that can also optimize continually so that it learns from every action and every data point in real-time.
- What governs the agents?
Guardrails are necessary wherever AI is employed. They can include brand and tone rules that an agent can’t override, approval checkpoints, frequency and suppression limits, activity logs, audit trails and human oversight built in.
- How does the pricing model change with volume?
Some AI marketing tools are priced based on outcomes, some on active profiles. Check what happens to functionality and cost as your audience, channel mix and team all get bigger. Look for a tool that fits where you’re heading, not just where you are right now, because replatforming can be expensive and challenging.
Best AI marketing tools for content and creative
These tools produce copy and images with brand guidelines you set, so output stays consistent across a team.
Canva
An online design and publishing platform with generative AI built into the editor, aimed at people who are not designers.
What Canva does: Canva pairs a drag-and-drop editor and template library with generative tools for text, images, background removal and resizing, across web, desktop and mobile apps. Its Visual Suite covers presentations, video, print, docs and social posts and brand management features let you apply fonts, colours and style rules automatically.
Canva is best for: Small marketing teams and non-designers producing email, social and presentation assets at volume.
Pricing tier: Freemium. A permanent free plan is available with per-seat Pro and Business tiers that have access to more features including AI ones and custom and Enterprise pricing. AI use is metered by monthly credits.
Jasper
An AI content platform for marketing teams, built around agents that execute marketing end-to-end.
What Jasper does: Jasper offers a library of 100+ specialized marketing agents, each mapped to a stage of the content pipeline. Agents, running on Jasper IQ, work with brand voice, style rules, product knowledge and visual guidelines so that output stays consistent. Custom agents can be built in AI Studio without engineering support.
Jasper is best for: Enterprise marketing teams producing high volumes of content across multiple brands, channels, or regions.
Pricing tier: Paid only. A per-seat Pro plan and custom Business pricing is available with a free trial, but there is no permanent free plan.
Midjourney
An AI image and video generator known for stylistic control and visual quality, built by an independent research lab.
What Midjourney does: Midjourney generates images and video from text prompts, with parameters for style, aspect ratio and consistency across a set, accessible through the web app and Discord. Stealth Mode keeps images private but is limited to the most expensive plans.
Midjourney is best for: Brand and creative teams producing distinctive campaign imagery, concept art and mood boards.
Pricing tier: Paid only. There are four subscription tiers starting at $10 a month. No free plan or trial. Features and usage increases in higher tiers.
Copy.ai
A go-to-market (GTM) AI platform that began as a copywriting tool and expanded into multi-step workflow automation across marketing, sales and operations.
What Copy.ai does: Copy.ai can be connected to your existing tech stack to unify data and automate processes across the customer journey. It generates marketing and sales content from templates or a short prompt, covering emails, ads, social posts and product descriptions. It also builds workflows you can set up once and rerun as often as you need.
Copy.ai is best for: B2B go-to-market teams that want content generation, account research and sales enablement running inside the same automated workflow.
Pricing tier: Freemium. A free tier and self-serve Chat plan starting at $29 a month, with Growth, Expansion, Scale and Enterprise tiers priced on request and metered by workflow credits.
Grammarly
An AI writing assistant that works inside the apps your teams already write in.
What Grammarly does: Grammarly checks grammar, clarity and tone in real time across browser, desktop and mobile. Suggestions appear in Gmail, Google Docs, Zendesk or wherever the writing is happening. Agents handle specific jobs like flagging AI-generated text or showing how different readers might react to a draft.
Grammarly is best for: Organizations that want consistent, on-brand writing from everyone who talks to customers.
Pricing tier: Freemium. A free plan with 100 AI prompts a month. A Pro plan has 2000 AI prompts a month, per user and comes with a free trial. Enterprise brands need to contact sales for a custom quote, but get unlimited AI prompts.
Writer
An enterprise AI agent platform where teams build, activate and supervise AI agents grounded in their own company data. “Not a tool you prompt, but an agent you delegate to.”
What Writer does: You describe an outcome and the agent executes end to end. It can connect to a database, segment customers, write the personalized emails, run quality checks, send and then report back. The Writer AI Studio gives technology teams full visibility and control and runs on its own Palmyra models rather than third-party LLMs.
Writer is best for: Enterprise marketing teams that want AI agents executing multi-step campaign work under existing brand and IT governance.
Pricing tier: Starter plans offer monthly or annual per-seat options with fixed credit limits and limited access to AI functionality. There is a free trial available. Enterprise plans offer full access to their AI Studio and prices are available on request.
Best optimization and analytics AI tools for marketing
Amplitude
A digital analytics platform where AI agents run the analysis, rather than waiting for someone to build the dashboard.
What Amplitude does: Amplitude AI analyzes complex data. Agents investigate, build dashboards, flag problems and recommend actions, delivering what they find to the channels your team already works in. AI Feedback helps you to optimize, AI Visibility tracks how your brand shows up in LLM search and Agent Analytics shows where your own agents help or fail.
Amplitude is best for: Product, marketing and data teams that want to understand behavior inside a digital product without waiting on an analyst.
Pricing tier: Freemium. A free plan with a monthly event allowance and unlimited seats, a usage-scaled paid plan, then custom pricing for enterprise deployments.
Sprout Social
A social media management platform with AI running across publishing, engagement, listening and analytics.
What Sprout Social does: Sprout AI processes over a billion social messages a day. Trellis, its AI teammate, looks at viral trends and competitor themes and answers questions with recommended next steps. AI Assist generates and refines post copy against your brand, Optimal Send Times publishes when your audience is most active and Analyze by AI Assist compresses campaign analysis that used to take hours.
Sprout is best for: Social and brand teams and agencies that need to publish, monitor and act on social signals across many accounts.
Pricing tier: Paid only but with free trials, starting from $79 per seat, per month, plus a quote-only Enterprise plan. Listening, premium analytics, employee advocacy, professional services and influencer marketing are sold as separate add-ons.
Optimizely
A no-code agent platform for marketing teams, sitting on top of the stack you already run.
What Optimizely does: Optimizely’s Agent Platform gives you 50+ pre-built marketing agents or a builder to make your own, defining what each one knows, which tools it uses and how it behaves.
Optimizely is best for: Enterprise marketing teams that want autonomous workflows with approval steps and audit logs built in.
Pricing tier: Pricing for Optimizely is customized based on your business needs and goals. You can request pricing for a tailored package that suits your requirements.
AI-powered marketing platforms
AI-powered marketing platforms bundle AI with the execution layer, so all the data and automation workflows sit in the same place as the agents that act on that information.
Braze
A customer engagement platform with AI-powered capabilities built on real-time customer data. Campaign execution, customer data, and AI all sit in one unified system.
What Braze does: Braze unifies first-party data into a live customer profile, then activates it across your chosen channels, from a single journey builder. Campaigns trigger off real-time behavior, so a customer’s action can change what they receive in the same session. Creative Studio handles asset production with native Figma and Canva integrations and reusable content blocks. BrazeAI™ capabilities are integrated natively across the entire platform, and marketers can use different tools to generate imagery and copy, build campaigns, and choose the message variant most likely to convert,for each individual.
Braze is best for: Teams that want to begin with one channel and then expand into others as they grow, without moving platforms or rebuilding their data.
Pricing tier: Cost is driven by workflow complexity, number of users, how many messages are sent, and AI features used.
HubSpot
An agentic customer platform that unites marketing, sales and customer service around a single CRM with a focus on B2B use cases.
What Hubspot does: Agent Hub is the central home for deploying and managing AI agents across the platform, with ready-made agents for prospecting, customer service, and data queries, plus the option to build your own using your own data.
Hubspot is best for: Small and mid-market teams that want marketing, sales and service running on one platform rather than three.
Pricing tier: Freemium. There are four levels: a free plan for up to two users, per-seat Starter, then Professional and Enterprise, which each include a set number of Core Seats and require paid onboarding on top of the subscription. Plans are also tiered by marketing contacts and AI agents run on HubSpot Credits.
Mailchimp
An email and SMS marketing platform for smaller teams, with AI built into content creation and audience targeting.
What Mailchimp does: Covers email campaigns, SMS, landing pages, popup forms and automation flows. Has a drag-and-drop builder with 300+ templates. Its AI marketing tools, Intuit Assist, works across Intuit platforms, taking on manual parts of marketing, turning data into actionable insights to produce personalized content at scale.
Mailchimp is best for: Small businesses and early-stage teams running email as their main channel.
Pricing tier: Freemium for under 250 contacts. Beyond that, plans are priced by number of contacts from roughly $13 a month. Higher level tiers unlock more AI features.
Klaviyo
A B2C CRM and AI marketing platform for small to medium-sized (SMB) retail and ecommerce brands, where simple campaigns can be built and audited from a single prompt.
What Klaviyo does: Klaviyo unifies behavioural, transactional and engagement data into one customer profile, then activates it across multiple channels. Its AI marketing agent, Composer, audits existing flows, segments and forms to identify the biggest revenue opportunity, then builds an on-brand campaign for it. Customer Agent handles service queries autonomously, while predictive models forecast lifetime value and next order date.
Klaviyo is best for: SMB retail and ecommerce brands that want marketing and customer data running on one platform rather than stitched together.
Pricing tier: Freemium for under 250 contacts and 500 sends a month. Their website includes a plan builder, where you can toggle your needs over several areas and it will estimate the cost for you.
Salesforce Agentforce Marketing
Agentforce Marketing, formerly known as Salesforce Marketing Cloud is built on autonomous AI agents that plan, create and run campaigns.
What Agentforce Marketing does: Built natively on the Salesforce platform, with Data 360 unifying customer, campaign and revenue signals so agents can build segments and act on them. Agents sit across email, SMS and web, creating content, building audience, personalising messaging and optimizing performance.
Agentforce Marketing is best for: Large organizations with extensive IT resourcing and budgets to implement and maintain a multi-product, multi-edition Marketing Cloud footprint alongside Sales, Service, and Data Cloud.
Pricing tier: Salesforce Foundations is free to get started with, adding key features to your existing CRM. Anything beyond that is priced on what you need, using Flex Credits that each agent action draws down, a flat rate per conversation, or per-user licences. Quotes available from Salesforce on request.
AI customer engagement platforms
Braze
A customer engagement platform with a full suite of AI marketing tools built into the same system that holds your customer data and delivers your messages.
What Braze does: BrazeAI™ runs across the entire platform. BrazeAI Operator answers engagement questions and builds campaigns from inside the dashboard and Agent Console lets teams create custom AI agents that generate content, enrich data and adapt campaigns. The Intelligence Suite optimizes send time, channel and message variant for each individual, while the Predictive Suite forecasts churn risk and event likelihood. BrazeAI Decisioning Studio™ uses reinforcement learning to make 1:1 decisions on channel, message, offer, timing and frequency, optimising toward a business KPI rather than clicks. Every outcome feeds back into the next decision for continuous optimization. Braze has been building machine learning into the platform since Intelligence Suite launched in 2014, so has more than a decade in production behind the newer agentic tools.
Braze is best for: Consumer brands running cross-channel lifecycle programs, from startup to enterprise, that want AI decisioning, orchestration and execution in one system rather than replatforming as they grow.
Pricing tier: Quote-based. Platform editions match the sophistication of your orchestration, monthly active users and flexible credits covering message volume and AI invocations. No seat tax and you’re billed on the audience you actively engage. Cost scales as your active audience, journey complexity and channel usage grow.
Salesforce
An agentic service platform where AI agents and human reps work side by side across every support channel.
What Salesforce does: Agentforce for Service unifies channels, data and AI in one place, so reps see the full customer context before they respond. AI agents resolve straightforward cases on their own, deliver answers grounded in your knowledge base, engage customers across chat, email, phone and social, then pass to a human when a query needs judgment or empathy. The platform tracks engagement metrics including CSAT, first contact resolution and customer effort score and pulls a complete customer view from CRM alongside data from other systems.
Salesforce is best for: Organisations running high-volume customer service that want AI handling routine cases and reps focused on complex ones.
Pricing tier: Salesforce Service Cloud has 5 tiers starting at $25 a month, with a free trial available. Add ons and customization is available on higher tiers.
Adobe
An enterprise engagement suite built on Adobe Experience Platform, where agents coordinate the work across data, journeys and analytics.
What Adobe does: Adobe’s customer engagement solution unifies profiles in Real-Time CDP, including building audiences directly from your data warehouse without ingesting the data. Journey Optimizer handles orchestration across SMS, push, email and content cards, with intelligent decisioning selecting the next best message, offer, or action for each customer from real-time signals and business rules. Built-in experimentation validates what works.
Adobe is best for: Large enterprises with complex content supply chains needing marketing tightly integrated with creative tools and analytics.
Pricing tier: Adobe doesn’t publish prices for its customer engagement products, so you’ll need to contact them for a quote.
MoEngage
A low-cost customer engagement platform built around analytics, where teams analyse behaviour and act on it in the same place.
What MoEngage does: MoEngage combines behavioural analytics with orchestration across eleven channels. Sherpa is its predictive engine. It identifies the optimal message variant and send time for each customer. Merlin AI is the agentic layer where you can define the goal and agents handle everything from audience selection through to execution. It can generate copy and campaign creative and run multi-armed bandit experiments to find the best journey path, channel and timing per customer.
MoEngage is best for: Brands in emerging markets needing strong push notification and in-app capabilities.
Pricing tier: Quote-based and tied to monthly active users.
FAQs for the best AI marketing tools
What are AI marketing tools?
Software that uses machine learning, generative models, or autonomous agents to create, optimize and personalize marketing work. They range from single-purpose content generators like Jasper and Midjourney to full platforms such as Braze and Adobe that combine customer data, AI decisioning and cross-channel message delivery in one system.
What is the best AI marketing tool for enterprise brands?
It depends where your customer data sits. Enterprises standardised on Salesforce or Adobe usually extend those suites. Consumer brands running high-volume cross-channel messaging often choose a customer engagement platform like Braze, where AI decisioning runs on the same real-time data used to send the message.
What is the difference between AI marketing tools and marketing automation?
Marketing automation follows rules a marketer writes: if a customer does X, send Y. AI marketing tools learn the rules instead, working out which message, channel and timing produce the best result for each individual, then adjusting as behaviour changes rather than waiting for a manual update.
Can AI marketing tools work together?
Yes and most stacks combine several. Content tools feed creative into engagement platforms and analytics inform what gets tested. Integration standards like the Model Context Protocol now connect platforms including Braze, Amplitude, Optimizely and MoEngage to external AI applications, making cross-tool workflows easier to build.