Our 2025 Braze Innovation Lookbook is packed with 10 real-world use cases from marketers who’ve pushed the boundaries with Braze over the past year. These examples range from automating clunky campaign workflows to sparking cultural moments with creative in-app gamification. Whether you’re just getting started or already scaling with Braze, this lookbook is designed to spark actionable ideas you can bring to life today.
Want a deeper dive?
Check out our companion webinar series (now available on demand) to see what it takes to bring some of our most innovative use cases to life.
- Transforming Campaign Operations with AI & Automation
- Gamification
- 2-Way SMS
- Getting Started with BrazeAI™ Agent Console
Meet the author.
Emily Landgraf is Stitch’s Solution Marketing Lead, focused on telling the stories behind how marketers use Braze and Databricks to connect with their customers. She works across teams to translate real implementations and innovations into content other marketers can actually learn from. She holds 7 Braze certifications spanning strategy, deliverability, AI, and sales. Outside of work, she’s an amateur barista and avid baker — and if you’re lucky, she might show up to the Indianapolis office with a loaf of her famous sourdough. Connect with her on LinkedIn.
