We’ll say it: leaving SFMC isn’t really a platform decision. It’s an architecture decision. While we’ve seen dozens (and dozens) of brands successfully make the move to Braze and be happy with the outcomes, we’ve also seen the reality that it requires a different kind of prep.
So, we wrote a comprehensive guide to make the process more straightforward and to help marketers prepare for the changes before they’re in the thick of them.
This guide isn’t a sanitized “10 steps to migration” checklist — it’s real stuff. What’s really driving brands off SFMC, how to build the business case internally, what’s genuinely different about how Braze works, and what to sort out before a single asset moves.
A few things you’ll find in it that don’t usually show up in these kinds of resources:
- The honest cost of staying on a legacy platform (spoiler: it’s not zero)
- Why this is a re-architecture, not a lift-and-shift — and what that means for your data
- The questions to get aligned on internally before you start moving things
- What gets meaningfully better on the other side — and what just works differently
If you’re in the early stages of evaluation, it’ll help you ask better questions. If you’re already decided, it’ll help you plan. Either way — it’s worth the read.
How to Migrate from SFMC to Braze
