We’ll say it: leaving SFMC isn’t really a platform decision. It’s an architecture decision. While we’ve seen dozens (and dozens) of brands successfully make the move to Braze and be happy with the outcomes, we’ve also seen the reality that it requires a different kind of prep.
So, we wrote a comprehensive guide to make the process more straightforward and to help marketers prepare for the changes before they’re in the thick of them.
This guide isn’t a sanitized “10 steps to migration” checklist — it’s real stuff. What’s really driving brands off SFMC, how to build the business case internally, what’s genuinely different about how Braze works, and what to sort out before a single asset moves.
A few things you’ll find in it that don’t usually show up in these kinds of resources:
- The honest cost of staying on a legacy platform (spoiler: it’s not zero)
- Why this is a re-architecture, not a lift-and-shift — and what that means for your data
- The questions to get aligned on internally before you start moving things
- What gets meaningfully better on the other side — and what just works differently
If you’re in the early stages of evaluation, it’ll help you ask better questions. If you’re already decided, it’ll help you plan. Either way — it’s worth the read.
Meet the authors
Ryan Wilkins is a Solution Lead at Stitch who helps brands migrate to and get the most out of Braze. He’s 4x Braze Certified and a multi-time speaker at conferences including Forge, Dreamforce, and Connections. When he’s not in the weeds of MarTech, he’s out on his bike or chasing his 3 kids around. Connect with him on LinkedIn.
Nick Burggraf is a Solution Lead at Stitch who helps marketing, loyalty, and CRM teams rethink the campaign process from the ground up — from data strategy all the way through deployment and reporting. He holds 11 certifications across Braze and Salesforce, spanning development, strategy, AI, email deliverability, and mobile SDKs. If he weren’t doing this, he’d be farming. Connect with him on LinkedIn.
Jake Davis is a Solution Lead at Stitch who helps brands get the most out of their martech investments by connecting strategy, technology, and execution. He works with clients to design and implement scalable solutions, align teams around a shared vision, and turn complex marketing goals into programs that actually deliver results. He holds 15 certifications across Braze and Salesforce. Connect with him on LinkedIn.
Emily Landgraf is Stitch’s Solution Marketing Lead, focused on telling the stories behind how marketers use Braze and Databricks to connect with their customers. She works across teams to translate real implementations and innovations into content other marketers can actually learn from. She holds 7 Braze certifications spanning strategy, deliverability, AI, and sales. Outside of work, she’s an amateur sourdough baker.
