When we launched Stitch in 2022, it was always our goal to help marketers leverage exceptional technology to drive exceptional customer engagement. 

While we quickly established Braze as our customer engagement platform of choice — and the center of our version of “the ideal tech stack” — we’ve uncovered opportunities along the way to help our customers source technology that complements Braze and drives results. 

Driving customer loyalty is a key strategy for brands across industries — impacting KPIs such as increased customer lifetime value (CLV), reduced acquisition costs, and increased referrals. Loyalty strategies are generally seen as a critical long-term investment that yields significant returns for brands driven to forge strong, ongoing relationships with their customers.

Loyalty is top-of-mind for the marketers we work with across retail and e-commerce, quick-service restaurants (QSRs), hotels, airlines, and financial services. They are all striving to develop and define world-class programs — and incorporate loyalty into every customer touchpoint.

As we’ve talked with many of our customers, we’ve explored their numerous platforms and gotten feedback on what they love and what they don’t. Through all this research, one platform came up time and time again as a category leader across both loyalty and promotions: Talon.One. 

Talon.One is an enterprise-grade promotion and loyalty solution with a mission to streamline how brands run and scale their incentive campaigns. Talon.One is also composable-first, with a robust integration ecosystem, giving marketers the ability to better leverage and activate their data to embed loyalty throughout their customer engagement program. 

Upon spending more time with the Talon.One team, it became clear that this was a platform we wanted to get in front of more of our customers. So, why do we love it?

• It’s built for enterprise brands. Talon.One is a platform built for large enterprises that are ready to take loyalty and promotions to the next level by either moving away from home-grown solutions or moving up from a Talon.One competitor. 
• They have strong industry-focused solutions across retail, financial services, QSR, travel, and on-demand. Each industry has unique loyalty needs and ways their customers want to be rewarded — and Talon.One is well-suited to adapt to the needs of these industries. 
•  It allows brands to get creative with their loyalty programs. Not only is Talon.One built to run the day-to-day of managing loyalty programs, but their promotional capabilities include features like geofencing, digital wallets, and cart-level promotions — offering marketers the ability to move all of these tools under one platform, experiment, and get creative with how they engage their loyalty members.
• It’s tested. Major brands are using and loving Talon.One, including many Stitch customers that are also leveraging Braze to power their tech stacks. 

Stitch will partner with brands on Talon.One implementations and ongoing services to help support the day-to-day loyalty program management, test and deploy new offers, and unlock new features — focusing on helping marketers better leverage their data to create and test more personalized incentives and then deploy their promotions and offers through personalized, cross-channel campaigns.

We’re eager to introduce Talon.One to even more customers, offering next-level strategy around loyalty and promotions and driving exceptional customer engagement. 

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